Complementary Strategies

When you find that a business strategy is starting to yield results, you can either double down and try to maximize returns from this strategy, or you can implement a complementary strategy and attempt to diversify the source of your returns. 

Viral blog post? 

Do you double down on SEO research and long-tail keywords, or do you capitalize on the boost in traffic and launch an email marketing strategy? 

Pinterest is taking off? 

Do you focus on designing or scheduling more pins, or do you branch out to other social media platforms like TikTok or Instagram? 

To quote every accountant or tax professional under the sun: “It depends.”